Category: Talks

Seriality and Media Transformation #GöSerial

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When this post goes online, I’ll be participating in a panel discussion (together with Kathleen Fitzpatrick, Sean O’Sullivan, and Ruth Page, and moderated by Jason Mittell) on the topic of “seriality and media transformations” at the workshop on Popular Seriality going on at the Lichtenberg-Kolleg at the Georg-August-Universität Göttingen. Each of the participants has been asked to prepare a five-minute statement to set the stage and get things rolling. This is what I’ll be saying:

Seriality and Media Transformation

Shane Denson

The topic of this panel, seriality and media transformation, names a constellation of processes that, as I see it, are perhaps not essentially or necessarily linked, but which are nevertheless bound together as a matter of historical fact. I’m tempted to say that seriality and media transformation are “structurally coupled” under conditions of modernity. My thoughts on this topic follow from research I’ve been conducting with Ruth Mayer, where we’ve been looking at popular figures like Frankenstein’s monster, Sherlock Holmes, Tarzan, or Batman – what we call serial figures, which proliferate across a range of media (but in a fragmented, plurimedial way, not by way of the more coherent, and more recent, transmediality that Henry Jenkins describes in terms of “world building”). In the context of this research, where we look at the way these figures jump from one medium to another, perpetually re-creating themselves in the milieu of a new medium, we are concerned with a nexus between seriality and mediality – a nexus where series are not just the contents of specific media (film serials, radio series, TV series, and the like), but where seriality is constituted as a higher-order medium, one in which the relations between and the transformations of first-order media (media as we usually think of them) are put on display, made visible, and negotiated. To make a big claim – because what else can you do in five minutes? – I would claim that it is the very hallmark of modernity to forge and reforge such a nexus of seriality and mediality; in other words, the articulation of seriality as a higher-order medium of media change is a central device for measuring, and indeed for constituting, the progression or forward march of a future-oriented modernity.

So we have to regard the media-historical function of the nexus: Because series unfold over time, they are subject to any changes that their carrier media may undergo. Not just passive receivers, though, series actively trace these transformations as they enact their own temporal unfoldings: the self-historicization by which series mark new installments against the old and in some cases stage qualitative transformations of their internal norms (as when Lost suddenly shifts from using flashbacks to flashforwards) – such processes of serial self-renewal and innovation can also serve as indexes of media change, and as the means for updating the idea of modernity in the process. Modernity itself is all about the update, and more often than not the update in question is all about innovations in media and technologies of mediation. So I’m suggesting that serial forms, which are inherently concerned with perpetually updating themselves, are the “natural” forms in which modernity would seek to stage itself.

Of central importance here is the medial self-reflexivity that serial forms are in various respects capable of instantiating. I’ll just briefly consider the example of Frankenstein’s monster, conceived as a serial figure (or a figure of serialization). Originating in a highly self-reflexive novel about (among other things) the experiential deformations occasioned by industrialization, the monster was serially replicated on the increasingly mechanized theater stages of the nineteenth century, before it became subject, in 1910, of a highly self-reflexive film by the production company of Thomas Edison, the wizard of modern media-technological innovation himself. In the film, as in all the Frankenstein films that would follow in the course of the next century, animation is both a diegetic and a medial process. In 1910, the term “animated pictures” was still used to describe film in general and to distinguish it from the still pictures of photography, so the creation sequence instantiated a sort of “operational aesthetic” in which, against the background of the familiar figure, film could stage itself as a figure of modern media fascination. Importantly, this is at the outset of the cinema’s so-called transitional era, which would radically change the phenomenological and industrial functions of film. Nor is it an accident that the still iconic image of the monster, embodied by Boris Karloff, was established (in 1931) in the wake of the cinema’s sound transition. Robbed of speech, a mute icon served all the better to foreground the fact of sound and thus to stage the self-renewal of film, the updating of the medium’s modernity, against the background of the flat figure’s serialized history. The figure of the monster, which exists not in a series but as a series, which updates itself in color and widescreen formats, in 3-D and CGI, in comics, on TV, and in video games, increasingly becomes a medium itself: a second-order medium of media change, and of modernity as the trajectory of media-technical innovation, updating, and transformation.

Transnational American Studies

I have yet to hear from anyone at the annual conference of the German Association for American Studies, which is going on now (May 31 – June 3, 2012) in Mainz, but the volume pictured above — Transnational American Studies, edited by Udo Hebel — was scheduled to make its debut there. (The Amazon page is up, but currently listing the book as not yet available.) In any case, I look forward to reading the contributions to the volume, which the publisher (Winter) describes thus:

Transnational approaches and theories have reshaped the interdisciplinary trajectory of American Studies since the turn of the millennium. The further extension of perspectives on the United States and North America to prominently include Atlantic Studies, Hemispheric Studies, and Pacific Studies has complicated long-standing notions of ‘American Studies’ and problematized concepts such as nation, identity, and American exceptionalism.

The collection gathers thirty original contributions to transnational American Studies from the fields of cultural studies, literature, history, politics, and media studies. Individual essays reassess the global role of the U.S. and its perceptions from within and without, discuss how transnational and comparative explorations emphasize multidirectional processes of cultural exchange and transfer, and show how paradigms of migration and cultural mobility have taken definitions and practices of American Studies beyond traditional geographical and disciplinary limits.

Oh, and did I mention that I have a chapter in the book? (Sorry for the self-promotion, but that’s what blogs are for, right?) Anyway, my piece is called “Frame, Sequence, Medium: Comics in Plurimedial and Transnational Perspective,” and it’s a reworking of a talk by the same title that I gave at last year’s DGfA conference. (In case you missed it but are interested, a screencast video of the full presentation can be viewed here.)

Networks of Mediation

This is the abstract for a talk I’ll be giving in Mannheim, at a conference entitled “Networks in American Culture/America as Network” (16-17 March 2012):

Networks of Mediation: Serial Figures as Mediators of Change

Shane Denson

Series, in a wide range of forms, constitute not only the “contents” of various media (television, film, literature, etc.), but might also might be conceived as media in their own right—though in a somewhat unorthodox, non-apparatic sense of the word. Here “medium” is related to “milieu”: environment for expression, articulation, action, or agency. Conceiving media this way means seeing them not simply as channels for communication between pre-existing agencies, but as co-constitutive of the agential potentials that can be realized in a given environment; in Bruno Latour’s terms, media and media-technologies are not mere “intermediaries” but active “mediators” that themselves enable distinctions between subjects and objects and thus play a radically non-neutral role in constructing networks of communication and interaction. Clearly, narrative television series, as one example, can be said to constitute the milieux in which their characters live and act; but to position series as media in a strong sense is to suggest a perspectival inversion of form/content relations, i.e. to see the framing medium of the televisual, filmic, or other apparatus as, in a sense, framed (or re-framed) by the series conventionally taken as that medium’s content. This reversal, I contend, is not arbitrary, but instead effected from within series themselves; the agents behind such inversions are those serially instantiated figures (e.g. Frankenstein, Tarzan, Batman, or Dracula) that populate series and move between a range of media, thus serving as loci for the proliferation of plurimedial networks. Such figures lead a double existence, at once anchored in the linear chains of ongoing monomedial series and also living in the interstices between (apparatic) media, forging decentralized or distributed nets or meshes among them. And particularly the interchange between linear and non-linear serial forms sheds light on transformations in the apparatic and discursive media that carry (and are carried by) series as mediators of media networks.

Jason Mittell: “Wikis and Participatory Fandom”

There are few technological developments that had more of a visible impact on participatory culture in the 2000s than the wiki. Although the software was designed for small-scale and local uses, wikis have emerged as a major tool used by internet users on a daily basis. From the world’s most popular encyclopedia, Wikipedia, to hundreds of specialized sites serving a vast array of subcultures and groups, wikis have become one of the hallmark tools of the participatory internet, or Web 2.0. This article will outline the development of wikis as a software platform and the cultural rise of Wikipedia before considering a range of participatory practices tied to one of the most widespread uses of wikis: as a tool for online fandom.

Jason Mittell, “The Complexity of Quality”

Abstract for Jason Mittel’s keynote at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

The Complexity of Quality: Cultural Hierarchies & Aesthetic Evaluation in Contemporary Television

Jason Mittell (American Studies, Film & Media Culture, Middlebury)

In much popular and scholarly discourse about television, there is a slippage between the terms “quality television” and “narrative complexity.” The former is a well-worn signifier demarcating both an aesthetic judgment, and an assumed set of textual norms and mode of address—in the vein of Bourdieu, it is a classification that classifies the classifier. Narrative complexity, as I and other scholars have been exploring, is a textual mode that highlights particular storytelling structures, industrial formations, and strategies of consumption, but it need not inherently point to an evaluative hierarchy. In this talk, I will tease out the differences and overlaps between these two cultural categories, arguing that by dispensing with the rhetoric of quality television, we can use narrative complexity as one (of many) measures of aesthetic evaluation that might present a more nuanced way of discussing televisual taste and value.

Regina Schober, “Imagining the World Wide Web”

Abstract for Regina Schober’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Imagining the World Wide Web: Cultural Constructions of Virtual Space across Media

Regina Schober (American Studies, Mannheim)

From the early days of the internet, there have been attempts to understand and represent this newly emerging medial realm within other media, from William Gibson’s novel Neuromancer (1984) to Martin Dodge’s and Rob Kitchin’s Atlas of Cyberspace (2001) to David Fincher’s recent film The Social Network (2010). What all these examples have in common is that they represent the new digital media within another, more traditional medium. In my paper I will examine a variety of such representations of the internet and discuss the aesthetic and cultural processes involved in such inverted “remediations” (Bolter & Grusin). With particular focus on the World Wide Web and its inherently multimodal nature, I will explore how this essentially hybrid configuration characterized by a complex and interactive set of highly heterogeneous data content in dynamic flow has been defined, conceptualized, and evaluated in the process of intermedial transformation.  How can media products which take up such aesthetic features and transform them within their own medial framework be critically assessed, accounted for, and categorized? In reference to some exemplary medial conceptualizations of the internet, I will discuss the question of whether certain media or medial configurations are more pertinent for such adaptations than others and if there are specific elements that can be identified in these transformation processes. In a second step, I will reflect on the cultural implications at work in such ‘translations’ of the digital. Which image of the internet as ‘new territory’ is portrayed in these cultural representations and how do these attitudes, implications, and ideologies expressed in cultural constructions of the World Wide Web relate to prevalent technological and cultural discourses of the 21st century?

Bettina Soller, “Authorship as a Category of Cultural Distinction”

Abstract for Bettina Soller’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Authorship as a Category of Cultural Distinction: Collaborative Writing and the Solitary Genius

Bettina Soller (American Studies, Göttingen)

When literary critics turned to questions of authorship and hypertext, they rapidly created a canon of texts worthy of discussion. The predominant concept of the singular author as the sole originator of ideas and the authority over text has strongly been shaped by literary studies and has also been applied to new media. Popular forms of collaborative writing that exemplify the more radical changes in questions of authorship in digital projects like Wikipedia or fan fiction writing are still marginalized in literary theory. It seems that, like in print media, the higher the values that are associated with a text or product, the less collaborative authorship is seen as a legitimate category. Especially advocates of a strong canon have used different forms of authorship as categories for cultural distinction. While the ‘solitary genius’ has been hailed as the producer of ‘high’ art or academic achievements, collaborative authorship has been devalued, not only by academia, but also by the public imagination. Therefore, traces of collaboration have been erased or veiled from literary texts as well as other media texts such as films or TV series that are produced through collaborations of a team of writers and producers, or with the help of spouses, friends, and editors. The performance of authorship by the producers of texts as well as the construction of authorship by texts’ recipients generally conforms to the idea of a singular author, while many actual practices include collaborations. Especially the forms of digital writing that make public the processes of collaboration that are involved in other media as well, illustrate how the development of non-evaluative concepts of collaborative authorship will enrich theoretical discourse.

Andreas Jahn-Sudmann, “Independent Games and the Cultural Logic of Distinction”

Abstract for Andreas Jahn-Sudmann’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Desperately Seeking the Mainstream. Independent Games and the Cultural Logic of Distinction

Andreas Jahn-Sudmann (Media Studies, Göttingen)

For decades, the label “independent” has been associated with a form and practice of film that evidently seeks to distance itself from Hollywood as the epitome of the cultural mainstream. At the same time, a closer look at the history of American cinema reveals that independent films never just represented a radical alternative to Hollywood cinema; au contraire. In fact, one can argue that especially the success of many contemporary American indie films results from their ability to combine and balance the logic of the popular (accessibility, intelligibility, coherency) with the logic of radical distinction and anti-conventionality, thus shaping the values and forms of “edginess” and “hipness” that have become so central for our postmodern culture.

In my contribution, I would like to show how, since the 1990s, designers and producers of digital games have taken note of American independent film’s popularity, presence, and cultural capital, and how indie films serve as a cultural model and reflective agency for the evolving independent games movement. Comparing these two cultural spheres, their similarities are as interesting as their differences. While in the world of digital games the independent label is also closely connected to the ideas and rhetorics of (autonomous) creativity and innovation, I would argue that, distinguished from film culture, contemporary independent games still lack a formal logic of opposition that could be understood as challenging the forms and practices of mainstream games.

Florian Groß, “‘Quality TV’ and ‘Graphic Novel’: What’s in a Name?”

Abstract for Florian Groß’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

‘Quality TV’ and ‘Graphic Novel’: What’s in a Name?

Florian Groß (American Studies, Hannover)

The terms Quality TV and Graphic Novel have become almost synonymous with a broad revaluation of television and comics, two media that have traditionally been related exclusively to popular, even mass, culture. And yet, both terms are less about a democratization of taste than about new forms of cultural distinction. Reminiscent of, though by no means identical with, historical processes of cultural distinction, both Quality TV and Graphic Novel refer to a certain subset of texts with higher aesthetic value and emphasize the role of creativity and education in their production as well as reception. Given the media to which these two categories of cultural distinction are applied and the timeframe in which they have developed, it is necessary to come to terms with their specific forms of distinction, which can no longer be read along the lines of high/low culture, but rather as embedded processes of an ever-expanding popular culture that ultimately have to be considered on their own.

Through an analysis of the terms Quality TV and Graphic Novel with respect to collaborative and individual authorship/production, seriality, and media convergence, this talk attempts to highlight the specific cultural work performed by the terms and thus shed light on related intra-/intermedial developments. Furthermore, it will explore their instrumentality in redefining television and comics, as well as media culture in general, in times of a rapidly changing media landscape.

Christina Meyer, “Popular Visions of War, Gender, and Nation in [High]-Art-Advertising-Comics”

Abstract for Christina Meyer’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Popular Visions of War, Gender, and Nation in [High]-Art-Advertising-Comics: Reading Nell Brinkley’s Newspaper Romance Serials

Christina Meyer (American Studies, Osnabrück)

This paper will engage with the female newspaper illustrator, artist, and writer Nell Brinkley (1886-1944). It will focus on her graphic serials, asking how they locate themselves in the discourse of gendered mass culture and how, while drawing on conventions of sentimental fiction and the conventionalized cliffhanger continuity of nineteenth-century serialized narratives, they defy the ideology of feminine domesticity mediated, for example, in the visual language of the well-known and popular Gibson Girl illustrations by Charles Dana Gibson.

Looking at Nell Brinkley’s serialized First World War saga “Golden-Eyes and Her Hero, Bill” (1918-1919) and situating it within the wider socio-historical context, this paper seeks to trace the intersections of the following discourses: patriotism, female identity, and representation in the battles over standards of taste in art and advertising and modern nation swirling around Brinkley’s popular success. It will further be argued that these and Brinkley’s other pages exemplify the cross-infiltrations of cultural forms (e.g. vaudeville, film, advertisement, poster art); in the debate about women’s social and political roles that took place across a range of media, Brinkley’s romance serials interact with, negotiate, and re-mediate, the widely disseminated images of (at times allegorical) female figures of the era. An analysis of Brinkley’s “serial queen heroines” (Lambert, 2009: 6) reveals not only the changing attitudes about the roles available to women during the 1910s and 1920s; it also allows for new insights into the interconnection between sentimental themes, commercial success and the economic context of (cultural) consumption in the first two decades of the twentieth century.