Christina Meyer, “Popular Visions of War, Gender, and Nation in [High]-Art-Advertising-Comics”

Abstract for Christina Meyer’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Popular Visions of War, Gender, and Nation in [High]-Art-Advertising-Comics: Reading Nell Brinkley’s Newspaper Romance Serials

Christina Meyer (American Studies, Osnabrück)

This paper will engage with the female newspaper illustrator, artist, and writer Nell Brinkley (1886-1944). It will focus on her graphic serials, asking how they locate themselves in the discourse of gendered mass culture and how, while drawing on conventions of sentimental fiction and the conventionalized cliffhanger continuity of nineteenth-century serialized narratives, they defy the ideology of feminine domesticity mediated, for example, in the visual language of the well-known and popular Gibson Girl illustrations by Charles Dana Gibson.

Looking at Nell Brinkley’s serialized First World War saga “Golden-Eyes and Her Hero, Bill” (1918-1919) and situating it within the wider socio-historical context, this paper seeks to trace the intersections of the following discourses: patriotism, female identity, and representation in the battles over standards of taste in art and advertising and modern nation swirling around Brinkley’s popular success. It will further be argued that these and Brinkley’s other pages exemplify the cross-infiltrations of cultural forms (e.g. vaudeville, film, advertisement, poster art); in the debate about women’s social and political roles that took place across a range of media, Brinkley’s romance serials interact with, negotiate, and re-mediate, the widely disseminated images of (at times allegorical) female figures of the era. An analysis of Brinkley’s “serial queen heroines” (Lambert, 2009: 6) reveals not only the changing attitudes about the roles available to women during the 1910s and 1920s; it also allows for new insights into the interconnection between sentimental themes, commercial success and the economic context of (cultural) consumption in the first two decades of the twentieth century.

Shane Denson, “Lady Gaga’s Mainstream Queer”

[UPDATE: a revised version of this paper was presented at the “Nonhuman Turn” conference in Milwaukee, May 2012. A screencast video of the complete presentation is available here: Object-Oriented Gaga.]

Abstract for Shane Denson’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Lady Gaga’s Mainstream Queer: A Serial Media Remix

Shane Denson (American Studies, Hannover)

In this paper, I propose looking at Lady Gaga as a “serial figure”—as a persona that, not unlike Batman, Frankenstein, Dracula, or Tarzan, is serially instantiated across a variety of media, repeatedly restaged and remixed through an interplay of repetition and variation, thus embodying seriality as a plurimedial interface between trajectories of continuity and discontinuity. As was the case with classic serial figures, whose liminal, double, or secret identities broker traffic between disparate—diegetic and extradiegetic, i.e. medial—times and spaces, so too does Lady Gaga articulate together various media (music, video, fashion, social media) and various sociocultural spheres, values, and identifications (mainstream, alternative, kitsch, pop/art, straight, queer). In this sense, Gaga may be seen to follow in the line of Elvis, David Bowie, and Madonna, among others. Setting these stars in relation to iconic fictional characters shaped by their many transitions between literature, film, radio, television, and digital media promises to shed light on the changing medial contours of contemporary popularity. Serial figures define a nexus of seriality and mediality, and by straddling the divide between medial “inside” and “outside” (e.g. between diegesis and framing medium, fiction and the “real world”), they are able to track media transformations over time and offer up images of the interconnected processes of medial and cultural change. This ability is grounded, then, in the inherent “queerness” of serial figures, which Lady Gaga transforms from a medial condition into an explicit ideology, one which sits uneasily between the mainstream and the exceptional. As a serial figure, I propose, Lady Gaga may be an image of our contemporary convergence culture itself.

Lynn Spigel, “Designer TV”

Abstract for Lynn Spigel’s keynote at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Designer TV: Television and the Taste for Modernism in Mid-Century America

Lynn Spigel (Screen Cultures/Communication, Northwestern University)

This talk explores the history of television, modern design, and taste cultures in mid-century America. Television’s rise in mid-century America coincided with the boom in mid-century modern design, and the widespread idea among designers that “good design” (if made affordable to average consumers) could elevate American tastes.  In the first period of television’s commercial rise TV was a virtual showroom for new trends in modern design, from graphic design to set design to furniture design to package design for products advertised on TV. Numerous leaders in graphic and industrial design  (from Saul Bass to Ben Shahn to Charles and Ray Eames to Ronald Searle) all worked for the networks and helped to introduce TV audiences to these new forms of mid-century modernism. More than just a visual style, the aesthetics of modern design on television had broad industrial, national, political, and social dimensions. Television’s modern design aesthetic was integral to how mid-century publics would literally see the world and their place in it. At least in the view of some of the loftier marketers and designers for television, modern design would ultimately democratize taste, elevate the ‘masses,’ invigorate consumption, and re-design America itself as the leader of the modern world.  Yet not all people shared the enthusiasm for avant-gardism on television or in design, and some viewers and industry workers protested the use of a mass medium for visual styles that they associated with the intellectual, “highbrow,” and (in some people’s minds) “communist” goals of democracy through design. This talk considers those broader concerns and explores how American tastes (and distastes) for modern art and design relate to the history of television as an aesthetic and cultural form.

RT #OccupyWallStreet or: Social Media against Cute Cat Pictures

In case you’ve missed it in the news (and it was easy to do so for the first two weeks), a number of more or less loosely organized protesters have come together under the title #OccupyWallStreet – the Twitter hashtag that many believe is artificially being prevented from becoming a so-called “trending topic” on the social media site – and set up camp near Wall Street to demonstrate against the disproportionate concentration of wealth, the role of the financial sector in propagating poverty, and the protection of the wealthy few’s interests at the expense of the poor. People like Michael Moore and Noam Chomsky have come out in support of the occupiers, and lots of academics have expressed their sympathies as well.

News media ignored the topic at first – even after video of unprovoked brutality on the part of the police went online – but after 700+ people were arrested for blocking the Brooklyn Bridge, Occupy Wall Street has turned up in the mainstream media as well. The phenomenon is complex, and it’s still developing, so it’s hard to say what will  happen next. But this is certainly something that should be of interest to media researchers of all stripes. I don’t wish to suggest any particular parallels, but the role of social media in Egypt and North Africa and the use of Blackberries in the London riots, for example, have sensitized us to the role of alternative media in social action. Currently, there are efforts underway on Twitter to popularize a larger “movement” (though movement is probably the wrong word, as McKenzie Wark points out): #OccupyAmerica.

#OccupyWallStreet and its viral offspring constitute, as Wark claims in an article on Verso Books’ blog, a “media event.” I highly recommend reading the full text of Wark’s essay, but I want to quote a few of the more directly media-related bits here nonetheless.

The occupation extends out into the intangible world of the vector, but not in the same way as Wall Street. The cop who was stupid enough to pepper-spray some women who were already cordoned off behind orange mesh was quickly identified by hackers, and all his information appeared on the internet for all to see. The incident on the Brooklyn bridge where the police let people onto the roadway and then arrested them for being on the roadway is on the internet from multiple angles. The occupation is also an occupation of the social media vector.

The so-called mainstream media doesn’t quite know how to deal with this. The formalities of how ‘news’ is now made is so baroque that news outlets descended to weird debates about whether the occupation is ‘news.’ It doesn’t have top tier publicists. It didn’t issue free samples. It doesn’t buy advertising space. It started without any celebrity spokesmodels. So how can it be news? The occupation exposed the poverty of reporting in America. And that in itself is news.

The abstraction that is the occupation is then a double one, an occupation of a place, somewhere near the actual Wall Street; and the occupation of the social media vector, with slogans, images, videos, stories. “Keep on forwarding!” might not be a bad slogan for it. Not to mention keep on creating the actual language for a politics in the space of social media. The companies that own those social media vectors will still collect a rent from all we say and do—not much can be done about that—but at least the space can be occupied by something other than cute cat pictures.

[…]

By now what we have here is what I would call a weird global media event. It is an event in that nobody knows what will happen next. It is a media event in that it’s fate is tied to the occupation of the double space of Zucotti square and the media at the same time. It is a global media event at least since the NYPD arrested people on the Brooklyn Bridge and handed the occupation great free publicity. (Thanks guys!) And it is a weird global media event in that it has unprecedented elements that set it outside the staple stories of now boredom, dissent, utopia and all that other stuff is usually managed and assuaged.

In diesem Sinne: RT & keep forwarding!

Postnatural Clouds in a Postnatural Sky

In the future – at least if we believe the big media/tech corporations like Apple, Amazon, Google, and the rest – everything will be in “the cloud.” Physical media like records and CDs have already lost significance, but even having a local copy in mp3 format may become less important as we move away from click-wheel iPods to constantly connected devices that pull our music directly from the cloud – wirelessly, effortlessly, and without the need for ever-increasing local storage capacities. We’re not quite there yet, of course, and many of us have reason to believe that we never in fact want to get there. Intellectual property, digital rights management, surveillance, and the marketing of our virtual profiles indicate just a few of the challenges and worries that accompany the move to the cloud. Nevertheless, whether we like it or not, it is increasingly easy to at least imagine a future in which all of “our” media will one day reside in the virtual no-place place of the cloud. Not just music, but also films, games, and even books.

The e-book has of course long been a controversial entity – subject of fantasy but also of scorn. As academics, we have of course learned the advantages of searchable text, and yet many of us insist on the superiority of a physical book in a physical hand. Regardless, though, of what one thinks about efforts to digitize text and to make our primary channel of access to it the computer or some other electronic device, and quite distinct from reservations we may hedge about efforts to put all our books in the cloud, I would like to make a case for another book/cloud relation: in the future, whether or not every book resides in the cloud, a cloud should reside in every book! 

What I mean is this: the back cover and/or inside flap of a book’s dusk jacket has long been the place for a short summary, a teaser, for attention-getters, blurbs, and other textual snippets designed to give us an idea of what the book is all about. Why not add a cloud – of the sort we know from blogs as the “tag cloud”? I.e. an automatically generated representation of word or topic frequency which accords a larger font size to words appearing more often and smaller font to less frequently used words. As a machine-generated entity, the book’s cloud is a posthuman textual production – created without regard for what we, as authors or readers believe is most significant about a text, but instead offering an uncensored view of actual practice, based on the words that actually appear on the page, weighted according to their sheer frequency. With virtually all contemporary text “born digital” anyway, there’s nothing to stand in the way of generating this sort of cloud, and the results can be revealing for readers and authors alike.

Inspired by something I saw at Lance Strate’s blog, I decided to put the theory into practice. I opened a PDF file of my dissertation, Postnaturalism: Frankenstein, Film, and the Anthropotechnical Interface, hit “select all,” “copied,” and “pasted” all 400 pages of it into the free (as in beer) text-cloud making service at wordle.net. What you see here are the results. And, in some cases, these results are surprising to me. The importance (i.e. frequency) of “human” is greater than I would have expected. The size of the word “must” indicates the predominance of an imperative tone that is slightly embarrassing to me. And I would have expected “phenomenology” to appear more prominently in the cloud. But these surprises, I suggest, are significant. And they are the product of a confrontation of my human-centered expectations, values, and beliefs about the significance of my own work with the nonhuman agency of a machine: surprise – and also significance – result from a posthuman or postnatural production that deserves a place next to human-authored summaries and the like on the (virtual) back cover of any book – a postnatural cloud on every book!

And it’s easy to imagine going further, not only putting a cloud on every book, but also setting up a database of text-clouds of this sort for all books available in digital form – which now includes all the classics of literature and philosophy, and nearly any book published today. This would be a postnatural cloud in the postnatural sky.

Twitter, Technics, and Time

One of the most important philosophical reflections on technology in recent years (or ever, for that matter) is Bernard Stiegler‘s three-volume work, Technics and Time. Now, over on twitter, someone has undertaken the task of adapting this work to a series of tweets–performatively raising questions about contemporary changes in the meting out of time by means of digital technics, perhaps? In any case, the stream (@TechnicsAndTime), signed “Not Bernard Stiegler”, just got underway a couple of days ago, so it’s not too late to jump in. And it’s always nice to read a gem like this in the midst of all the other significant and insignificant tweets scrolling by: “Nonorganic organizations of matter have their own dynamic when compared with that of either physical or biological beings.” In this spirit, enjoy!