Christina Meyer, “Technology – Economy – Mediality”

YellowKid-1897

Abstract for Christina Meyer’s talk at the symposium “Imagining Media Change” (June 13, 2013, Leibniz Universität Hannover):

Technology – Economy – Mediality: Nineteenth Century American Newspaper Comics

Christina Meyer

In my talk I will focus on one of the first serialized, colored comic figures of the late nineteenth century, which appeared in two competing New York newspapers (The World and the New York Journal): Mickey Dugan, better remembered as the Yellow Kid. This kid was one of the first successfully marketed, iconic comic figures to which the public was introduced, and whose adventures it encountered over a 5-year period (1893-1898). The Yellow Kid had not only a place, and served diverse functions, within the Sunday comic supplements – as a protagonist in the comic pages, as a want-ads promotional device, and as a front-page filler – but also ‘outside’ of them, in the form of all kinds of merchandise products, advertising, poster and billboard ‘sign,’ and as a name-giver for, or rather protagonist in, songs and theater plays (among other things). The Yellow Kid was a commodified ware to be purchased and collected in all kinds of forms. There were, among other things, Yellow Kid candy, chewing gum pets, Yellow Kid pin-back buttons (often giveaways distributed by tobacco companies that used the Yellow Kid to introduce and sell a new cigarette brand), wooden cigar boxes, numerous tins (in different sizes, and designed for all kinds of purposes), puzzles, dolls, and many more things. What interests me about the Yellow Kid, and what makes this comic figure a relevant research topic for this symposium, are precisely these ‘border-crossings’ or transitions, from one (carrier) medium to another and the effects these changes generate. One line of argumentation I wish to pursue in my talk is that the merchandising of the Yellow Kid is a narrative moment in itself, which is also, self-reflexively, commented upon in the Yellow Kid newspaper comic pages.

Popular Seriality: June 6 – 8, 2013

Popular_Seriality_Conference_Poster

Above, the wonderful poster for the upcoming “Popular Seriality” conference in Göttingen (June 6-8). Below, the final program.

More info about the conference can be found on the homepage of the DFG Research Unit “Popular Seriality: Aesthetics and Practice,” here.

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Video: Animation as Theme and Medium — Frankenstein and Visual Culture

Above, you’ll find a video presentation of my talk, “Animation as Theme and Medium: Frankenstein and Visual Culture,” which I gave on April 20, 2013 at Dartmouth College — at the great Illustration, Comics, and Animation conference masterfully organized by Michael A. Chaney. Judging by the feedback I received at the time, my talk went over quite well — especially the visual presentation with which I illustrated my arguments (and particularly the “wall” of Frankenstein images you’ll see around 6:03, as well as the animated presentation of Marvel Comics’ Frankenstein series from about 12:52 onward).

(Note that a high-resolution video can be found by following the link to YouTube.)

Admittedly, the screencast video presentation is a weird medium. It tends to foreground things that, when presented live, serve as background images — images that are positioned above and behind a human speaker, talking and gesticulating, communicating (at least ideally) with an audience. In the screencast video, that speaker vanishes into the disembodied ether of a voiceover track, at times leaving images (like the title slide here) lingering on screen longer than might seem appropriate. Perhaps I haven’t yet mastered the medium and discovered a way to achieve the elegance we see in video essays, documentaries, and other related media; or perhaps the screencast video is simply doomed to be a forever awkward, weird, transitional, or incomplete medium.

In any case, the form is not everyone’s cup of tea, and an exemplar like this one is certainly pushing the limits at just over 18 minutes long. As a result, I have taken several steps to make sure that the video is as watchable and as useful as possible for anyone who might be interested in the arguments I make about Frankenstein, film, comics, animation, and visual culture. First, at the cosmetic level, I’ve added some music to deflect attention from my voice and to make the video a bit less “dry” than it otherwise might be (see below for music credits). Also, I have chosen to include the full text of the paper here, which you will find below; this way, you can skim, scan, and search, and “try before you buy” if you like, or decide what parts of the video you’d like to watch. Also, I offer a sort of “table of contents” to the video, with approximate times indicated for the various topics discussed:

0:00 — Introduction: Animation as Theme and Medium

1:30 — Animation as Framing Condition for Modern Visual Culture

4:28 — Frankenstein’s Monster as Iconic Emblem of Animation

5:30 — The Early Proliferation of the Monster’s Image

6:03 — The Plurimedial Explosion of Images and the Visual Serialization of the Monster (illustrated by the “wall” of images that many saw as the central visual attraction of the presentation itself)

7:40 — Frankenstein Films, Self-Reflexivity, and Animation

8:53 — Thomas Edison’s Frankenstein (1910)

12:52 — Marvel Comics’ Frankenstein (1973 – 1975)

17:25 — Conclusion

The presentation draws on several previous works, including Chapter 3 of my dissertation (on Edison’s Frankenstein) and an article called “Marvel Comics’ Frankenstein: A Case Study in the Media of Serial Figures” — so be sure to check those out if anything is of interest to you here.

Here is the text of the talk:

Animation as Theme and Medium: Frankenstein and Visual Culture

Shane Denson – Dartmouth College, April 20, 2013

Long marginalized in critical discourses, animation seems to occupy an unprecedented position in our popular and visual cultures today. It has been argued, for instance, that in the age of digital cinema all film becomes animated film as photographic images’ indexical relations to the world are severed by processes of digital rendering. And not only film: comics, too, seem to be caught in the tractor beam of animation – partly as a result of general convergence trajectories and partly as a result of specific transmedia franchising efforts that place ever more superheroes in sleek new CGI outfits. Simultaneously, comics proper migrate from paper to digital formats and devices, bringing with them animation processes as elements of images and of presentation formats (like the “guided view” function on iPhone apps, which animate the transition from panel to panel). But if it’s true that the boundaries between animation and other forms of visual media have become problematic in the digital age, I want to suggest that this is not entirely new. My aim is therefore to open up a sort of media archaeological perspective that will allow us to look at animation as both a theme and a medium that plays a significant if non-obvious role throughout the modern era. Drawing on retellings of Frankenstein in film and comics, I argue that the tale’s serial proliferation reveals a hidden backstory to our current situation, one in which animation can be seen as the very framing condition for much of our modern popular visual culture.

By emphasizing modernity and popularity, the visual culture I’m talking about is connected explicitly to industrialization, which coincided with the institution of a conceptual wedge between art and technology – i.e. between the fine arts and the applied arts – such that aesthetic experience was figured as “disinterested” and opposed to the realms of practical technology and commercial culture. And out of the industrial-era reorganizations within the broad realm of technē flow a variety of fears and fantasies of technical animation (embodied in automata like the Mechanical Turk, and in narratives such as E.T.A. Hoffmann’s “Der Sandmann” and Mary Shelley’s Frankenstein). Such thematic concerns with “animation” – or the giving of life to inanimate matter – would have a lasting impact on (popular/visual) culture as the arts became increasingly technical, industrial, reproducible, and (in more senses than one) serialized; from Metropolis to Blade Runner and beyond, the dream of artificial life has been a staple of science-fiction film. But beyond the thematic level, a medial aspect or determination of “animation” is also involved: not only was the technical infrastructure of steam-driven printing presses, automata, and pre-cinematic devices uncanny in its liveliness and activity; also, at the dawn of the industrial age, the fine arts were framed in such a way as to marginalize animation as a possible medium. Lessing’s famous division of temporal and spatial arts (with poetry, drama, and narrative on the one side, sculpture, painting, and image on the other) preemptively banished a range of popular forms from the domain of serious art. But against these injunctions of aesthetic purity, post-industrial visual culture is characterized by a preponderance of images that spring to life as they are set in motion and animated by mechanical means. Film and comics, most centrally, would blur the boundaries between the static image and the temporal flow of narration. Generally and conceptually speaking, if not narrowly and technically, “animation” names these media’s affront to the division of the arts – their violation both of the division between temporal and spatial arts and of their separation from the merely technical and commercial domain of modern popular culture. This is another way of saying that animation, broadly conceived, is a sort of framing condition for modern visual culture, which can be seen in constant struggle with the image granted life or set in motion, alternately advancing toward and retreating from the conceptual and technological threat of visual kinesis that aesthetics as such was born in order to contain.

Seen in this way, modern visual culture’s ambivalent relation to animation is not altogether different from Frankenstein’s initial fascination with and sudden repulsion by the creature he brought to life. And it is the creature, of course, who provides the iconic emblem of animation as a monstrous threat. I want to argue that this image embodies both the thematic and the medial aspects of animation that I’ve been discussing, and it self-reflexively probes animation’s role in a visual culture that is both technological and remarkably autonomous in its ability to multiply images across various channels or media. Exhibiting a promiscuous, plurimedial sort of seriality, the monster’s image – as an image of animation – presents a special case for thinking the dynamic intermedial networks that constitute our visual culture. Cinema gives us the “classic” version of the monster’s image, but the figure’s visual proliferation has a serial history that predates the cinema and lives on in other forms as well. At the center of visual interest is the creation scene, which Shelley’s novel of 1818 treats only in a very cursory manner, but which gives rise immediately to a growing number of theatrical adaptations. Shelley herself saw a performance of Richard Brinsley Peake’s 1823 play Presumption; or the Fate of Frankenstein, and thus witnessed her tale escaping her authorial control much as the story’s monster had escaped its creator’s, prompting her famously in the introduction to the 1831 edition of her book to “bid [her] hideous progeny go forth and prosper.” The image on the frontispiece of the 1831 edition thus entered into a stream of visual images proliferating on theater stages, in political cartoons, and later in film, comics, and other media. Taken together, these images are not, I suggest, just illustrations of a story but themselves enactments of a media-technical interrogation of modern processes of animation and the self-replicating action of our visual culture. Essential to this view is a conception of the monster not so much as a developed character but as a flat, serialized figure that has escaped the novel and acquired a life of its own. As such, the monster is marked materially by a form of seriality that is intimately tied to the serial production processes of industrial culture and, more specifically, to the sequentiality and reproducibility of images in modern visual media such as film and comics. Appearing again and again in various media, the monster becomes what I call a serial figure, existing not within a series but in fact as a series – as the expanding set of stagings or instantiations across media. The monster thus evolves not within a uniform diegetic space, but between or across such spaces of narration and visualization. As a serial figure, the monster leads a sort of surplus existence outside of any one given telling, thus placing it in a perfect position to reflect on the manner – and the media – of its repeated stagings. Specifically, it explores modern visual culture’s challenge to the inert spatial image, its tendency to transgress the injunction against animation. The familiar cry – “It’s alive!” – thus refers as much to the media of sequential and temporal images as it does to the creature they depict.

Let’s start with Frankenstein films. There’s a sense in which it’s tempting to see film itself as a sort of Frankensteinian technology. Like Frankenstein selecting parts from corpses and infusing life into a composite body, filmmakers utilize the technical means of film to (re)animate the “dead” (or photographically preserved) traces of living organisms (actors) into new visual narrative compositions. In his discussion of Frankenstein films, William Nestrick writes: “The film is the animation of the machine, a continuous life created by the persistence of vision in combination with a machine casting light through individual photographs flashed separately upon the screen. Since ‘life’ in film is movement, the word that bridges the worlds of film and man is ‘animation’ – the basic principle by which motion is imparted to the picture” (294-95). It will be objected, however, that this invitingly simple analogy is too general in its scope; it overlooks historically specific transformations in the way such “animation” has been staged. Luckily, the long history of Frankenstein adaptations amply documents such changes and makes up for the missing nuance.

Take, for instance, Thomas Edison’s Frankenstein from 1910, which stands between the early, image-technology oriented “cinema of attractions” and the coming narrative-oriented classical Hollywood style that would take shape around 1917. In 1910, the medium was in transition, torn between lowbrow technological spectacle and an uncertain reorientation along the lines of the respectable theater. Accordingly, advertising for the film emphasized both the “photographic marvel” of the creation sequence and the story’s origin in “Mrs. Shelley’s […] work of art.” The film aimed to be both visual and technological spectacle and narrative high culture. And this multiple address relates directly to the uncertain significance of “animation” at this historical juncture.

The creation sequence’s so-called “marvel” consists of footage of a burning mannequin projected in reverse – a bit of cinematic magic that, in the context of early film, served to exhibit cinematic technology by focusing attention on the filmic images themselves rather than the objects they depict. Frankenstein’s reactions here channel the scopophilic pleasure of a “primitive” viewer, for whom he stands in as a proxy. Importantly, “animation” here is a self-reflexive topos which links the monster’s creation with the term “animated photography,” still common in 1910 as a description of film in general.

However, the final showdown ambivalently signals a change of course towards narrative integration. The Edison Company claims that the scene communicates the story’s moral that love conquers all. But since the monster was identified with filmic technology in the creation sequence, Frankenstein’s battle with the monster is also with the medium of film as an animating technology, especially since trick effects are essential to the staging of the conflict. The film’s narrative closure is therefore mixed with a self-reflexive countercurrent. The mirror functions here like the projection surface of the cinema screen. The similarity is not merely abstract but in fact visually perceptible due to the scene’s technical means of production: the images in the mirror are themselves flickering filmic images. The result is a film within the film, and Frankenstein is again a film viewer. His battle with the monster is a battle with the images and especially with the “primitive” type of reception that he exemplified in the creation sequence. But this time he is reformed, and instead of staring at the medial surface, he now acquires the ability to look through rather than at the mirror. So Frankenstein is finally in a position to devote his attentions to the reality of his environment – which means, for us, to the world of the diegesis.

In the context of the cinema’s transitional phase, the film’s narrative development is linked to a larger, non-diegetic narrative of filmic development: Frankenstein’s psychological maturation, which is consummated in the mirror scene, allegorizes a historical-normative process of cinematic maturation and of spectatorial progress towards a proto-classical relation to film. And significantly, this transitional trajectory coincided with the historical differentiation of film, or “animated photography,” according to which animation in the narrower sense came to be distinguished from, and subordinated to, a more respectable form of live-action filmmaking that favored drama and characterization over novelty gags and trick-film effects. The monster, a literal product of animation, charts this differentiation at the same moment people like Winsor McCay were popularizing techniques of animation in its narrower sense. Thus, the monster embodies the technology of the animated spectacle, and his marginalization reflexively indicates the framing function of animation in film and visual culture more generally, reminding us that live-action cinema is animation too, but in a normalized or naturalized form.

Now I want to jump ahead to a comic-book appropriation that offers a somewhat different perspective on animation as theme and medium owing to its reflexive engagement with the formal properties of graphic narrative. Here the monster is recalibrated for an interrogation of the specific means by which comics animate their tales – that is, the means by which discrete images both remain discrete and are subject to combinatory reframings that bring a graphic story to life. Marvel’s series The Monster of Frankenstein (later retitled The Frankenstein Monster) ran for 18 issues from January 1973 to September 1975. The first four issues retell the tale of Shelley’s novel, and they reproduce its nested frame structure: the monster’s own tale is at the center, embedded in Frankenstein’s account of events, which he recounts to the Arctic explorer Captain Walton while aboard his ship; Walton, in turn, records everything and passes it along in the form of letters to his sister back home, and these letters make up the novel Frankenstein. Now the Marvel series, in its re-telling, ingeniously adds an additional frame: Walton IV, the great-grandson of the novel’s captain, narrates the outermost tale, set a full century after the novel, thus laying the ground for the story’s continuation into the twentieth century from issue #5 onward.

With an eye to the monster’s place in visual culture more generally, what interests me above all about this is the way that these various framings and reframings are navigated visually, and the role that the technically animated creature plays in the process. Issue #2 features several exemplary moments that I’d like to focus on. The monster’s tale is prefaced visually with a close-up of the monster’s face, which functions as a gateway or border between external and internal narrative frames (between the cave setting in which the monster relates his tale to Frankenstein and the innermost frame of the related tale) (6, panel 5). The creature tells how he came to his senses, how he observed a blind man and his family, learned their language, and was eventually driven from human society. Finally, his narrative closes with a close-up of the creature’s yellow eye in a wavy-bordered panel that exists liminally between one narrative frame and another (18, panel 3): Spatially attached both to the (self-narrated) monster persecuted by a mob of angry villagers and to the (narrating) monster in the mountain cave, the eye stands between and links the two temporal frames of narration. From this intermediate position, the monster’s eye mirrors the reader’s eye as well, the eye that moves from one graphic frame or panel to the next in the temporal process of reading. Emerging from the page in close-up and protruding from the narrated world to enter the space of the reader, this eye is medially self-reflexive in a strong sense: it directs attention towards the processes of medial construction at the same time that it serves a constructive medial purpose, viz. the transition from one visual and narrative frame to another. And something similar is staged several pages later. Having discovered the corpse of his friend Clerval, the traumatized Frankenstein is arrested for murder, and his face is foregrounded with a blank eye staring at—or through—the reader in a panel that transitions back to the outermost narrative frame, aboard Walton IV’s ship in 1898 (25, panel 4), which suddenly rams an iceberg and begins to sink, bringing issue #2 to a cliffhanger close.

At the outset of the next issue, sailors scramble into lifeboats in the belief that the monster, thrown overboard in the crash, is dead. But when the monster, whose hand juts ominously out of the water, boards their boat and begins wreaking havoc, one of the sailors exclaims, “God help us! It’s still alive!” (3)—an intensification of the standard line in Frankenstein films, fully self-aware of its seriality. Sparing the captain, his cabin-boy, and his guide, the monster rows them to firm ice. There, the monster insists: “The story, man! You must tell me the rest of the story!” (5). Then, with his back turned, Walton IV prepares to continue the narrative, while the monster’s face, set in profile, literally replaces the gutter between two panels and forms the border between two spatiotemporal frames as well: the “here and now” that he shares with Walton IV and the “there and then” of Walton’s story (6, panels 1 and 2). Once again, the monster’s face and eyes mediate the threshold between narrative frames, between temporal settings, and between the act and the content of mediation.

In conclusion, then, Frankenstein’s monster functions variously, as we have seen in these examples from film and comics, to envision the dynamic workings of modern visual culture. The creature doubles with the medium in order to envision visuality itself in its modern, highly kinetic forms. It gives visible form, in other words, to the invisible framing condition of animation, exposing the mechanisms by which static images routinely transgress their spatial borders and assert a temporal dimension, and exploring the role of mediating technologies in the serialized proliferations of images that animate the modern visual landscape.

Finally, here are the music credits for the video (all songs licensed with Creative Commons licenses and made available via dig.ccmixter.org):

1. Creative Commons License Constructions normales (Je ne suis pas un remix) by vo1k1 is licensed under a Noncommercial Sampling Plus (the song begins at 0:00 in the video);

2. Creative Commons License Sawmill by Gurdonark is licensed under a Attribution (3.0) (beginning ca. 4:04);

3.Creative Commons License pling by jaspertine is licensed under a Attribution Noncommercial (3.0) (beginning ca. 7:03);

4. Creative Commons License Yiourgh by DoKashiteru is licensed under a Sampling Plus (beginning ca. 12:18);

5. Creative Commons License Prism in the Ether by Fireproof_Babies is licensed under a Attribution Noncommercial (3.0) (beginning ca. 16:17).

International Conference: “Popular Seriality”

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International Conference: “Popular Seriality”
June 6-8, 2013 // University of Göttingen

Above, the preliminary program for the upcoming conference of the seriality research group that several of my colleagues and I are involved with.

Most readers of this blog will already be familiar with the seriality group, but in case you’re not: The Research Unit “Popular Seriality—Aesthetics and Practice,” funded by the German Research Foundation (DFG), brings together 15 researchers from the fields of American Studies, German Philology, Cultural Anthropology/European Ethnology, Empirical Cultural Studies, and Media Studies. Since 201o, six sub-projects have been investigating a narrative format that has become a defining feature of popular aesthetics: the series. The Research Unit addresses questions concerning the wide distribution and broad appeal of series since the 19th century and asks which new narrative formats have emerged through serialization. Further questions are: How do series influence the way we perceive and structure social reality? How are serial characters revised when they undergo one or more media shifts? How can we explain the progressively shrinking boundaries between producers and recipients in long running series? Which transformations in the field of cultural distinctions are produced by complex serial narratives, which are increasingly embedded in highbrow lifestyles and canonization practices?

From June 6 to 8, 2013, towards the end of the first funding period, the Research Unit will hold an International Conference in Göttingen. Talks will be given by members of the Research Unit and well-known researchers in the field of popular seriality. Among the scholars presenting at the conference are Sudeep Dasgupta, Jared Gardner, Julika Griem, Scott Higgins, Judith Keilbach, Lothar Mikos, Sean O’Sullivan, Patricia Okker, Irmela Schneider, Sabine Sielke, Ben Singer, William Uricchio, Constantine Verevis, Tanja Weber und Christian Junklewitz. Jason Mittell will give the keynote lecture.

For more information about the research unit, and to stay up to date on the conference and other activities, please refer to the group’s homepage: http://popularseriality.uni-goettingen.de/

Walter Benjamin & the Wizard of Oz

Tomorrow (November 14, 2012), there are two events at the University of Hannover that might be of interest to readers of the blog.

First up, there’s the first meeting this semester of the Film & TV Reading Group (see the flyer here), where we’ll be discussing Walter Benjamin’s famous Artwork essay. We’ll meet from 4 to 6 pm in room 613 (Conti-Hochhaus). The reading group always welcomes new participants, so please spread the word to anyone who might be interested in joining us!

Second, and immediately following the reading group, Frank Kelleter will be giving a talk entitled “Massenkultur, Serienkultur, Populärkultur am Beispiel des Wonderful Wizard of Oz und seiner Variationen” [roughly: Mass Culture, Serial Culture, Popular Culture, with Reference to the Wonderful Wizard of Oz and its Variations]. The talk, from 6 to 8 pm in room 103 (Conti-Hochhaus), will take place in the context of the seminar “Massenkultur: Unterhaltung, Konsum, Medialität” [Mass Culture: Entertainment, Consumption, Mediality], which is being jointly taught by Ruth Mayer and Michael Gamper. Frank Kelleter is professor of American studies in Göttingen and the speaker for the DFG Research Group “Popular Seriality — Aesthetics and Practice” (in which Ruth Mayer and I are collaborating on the project “Serial Figures and Media Change”). He has recently published a chapter entitled “‘Toto, I Think We’re in Oz Again’ (and Again and Again): Remakes and Popular Seriality” in Film Remakes, Adaptations and Fan Productions: Remake / Remodel, edited by Kathleen Loock and Constantine Verevis.

Required Reading: Graeber on Nolan’s Batman

More required reading for anyone interested in popular culture, film, comics, media generally, Occupy, politics generally, the financial crisis, global capital, or life generally: David Graeber, anarchist anthropologist and author of Debt: The First 5000 Years, has a thought-provoking piece in The New Inquiry on superhero comics and their recent film incarnations (with special reference to Christopher Nolan’s Batman films). The piece starts provocatively enough:

Let me clarify one thing from the start: Christopher Nolan’s Batman: The Dark Knight Rises really is a piece of anti-Occupy propaganda.

From there, Graeber goes on to explore (perhaps not altogether unproblematically, but importantly) the politics of superhero comics from the mid twentieth century to the age of digital filmmaking and media convergence.

Dark Knight Rises offers an opportunity to ask some potentially enlightening questions about contemporary culture. What are superhero movies really all about? What could explain the sudden explosion of such movies—one so dramatic that it sometimes seems that comic book-based movies are replacing sci-fi as the main form of Hollywood special effects blockbuster, almost as rapidly as the cop movie replaced the Western as the dominant action genre in the ‘70s?

Why, in the process, have familiar superheroes suddenly been given complex interiority: family backgrounds, ambivalence, moral crises and self-doubt? And why does the very fact of their receiving a soul seem to force them to also choose some kind of explicit political orientation?  One could argue that this happened first not with a comic-book character, but with James Bond. Casino Royale gave Bond psychological depth for the first time. By the very next movie he was saving indigenous communities in Bolivia from evil transnational water privatizers.  Spiderman, too, broke left in his latest cinematic incarnation, just as Batman broke right.

This is an important piece, framed by consideration of Nolan’s latest Batman film, but really about the framing function of constituent power and the popular means for channeling, negotiating, and ultimately re-imagining it.

Out Now: Popular Seriality

Just got my copy in the mail today: Populäre Serialität: Narration — Evolution — Distinktion. Zum seriellen Erzählen seit dem 19. Jahrhundert, edited by Frank Kelleter and with contributions from members of the DFG Research Unit “Popular Seriality — Aesthetics and Practice” and others, including Jason Mittell, Oliver Fahle, Lorenz Engell, and more!

Seriality and Media Transformation #GöSerial

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When this post goes online, I’ll be participating in a panel discussion (together with Kathleen Fitzpatrick, Sean O’Sullivan, and Ruth Page, and moderated by Jason Mittell) on the topic of “seriality and media transformations” at the workshop on Popular Seriality going on at the Lichtenberg-Kolleg at the Georg-August-Universität Göttingen. Each of the participants has been asked to prepare a five-minute statement to set the stage and get things rolling. This is what I’ll be saying:

Seriality and Media Transformation

Shane Denson

The topic of this panel, seriality and media transformation, names a constellation of processes that, as I see it, are perhaps not essentially or necessarily linked, but which are nevertheless bound together as a matter of historical fact. I’m tempted to say that seriality and media transformation are “structurally coupled” under conditions of modernity. My thoughts on this topic follow from research I’ve been conducting with Ruth Mayer, where we’ve been looking at popular figures like Frankenstein’s monster, Sherlock Holmes, Tarzan, or Batman – what we call serial figures, which proliferate across a range of media (but in a fragmented, plurimedial way, not by way of the more coherent, and more recent, transmediality that Henry Jenkins describes in terms of “world building”). In the context of this research, where we look at the way these figures jump from one medium to another, perpetually re-creating themselves in the milieu of a new medium, we are concerned with a nexus between seriality and mediality – a nexus where series are not just the contents of specific media (film serials, radio series, TV series, and the like), but where seriality is constituted as a higher-order medium, one in which the relations between and the transformations of first-order media (media as we usually think of them) are put on display, made visible, and negotiated. To make a big claim – because what else can you do in five minutes? – I would claim that it is the very hallmark of modernity to forge and reforge such a nexus of seriality and mediality; in other words, the articulation of seriality as a higher-order medium of media change is a central device for measuring, and indeed for constituting, the progression or forward march of a future-oriented modernity.

So we have to regard the media-historical function of the nexus: Because series unfold over time, they are subject to any changes that their carrier media may undergo. Not just passive receivers, though, series actively trace these transformations as they enact their own temporal unfoldings: the self-historicization by which series mark new installments against the old and in some cases stage qualitative transformations of their internal norms (as when Lost suddenly shifts from using flashbacks to flashforwards) – such processes of serial self-renewal and innovation can also serve as indexes of media change, and as the means for updating the idea of modernity in the process. Modernity itself is all about the update, and more often than not the update in question is all about innovations in media and technologies of mediation. So I’m suggesting that serial forms, which are inherently concerned with perpetually updating themselves, are the “natural” forms in which modernity would seek to stage itself.

Of central importance here is the medial self-reflexivity that serial forms are in various respects capable of instantiating. I’ll just briefly consider the example of Frankenstein’s monster, conceived as a serial figure (or a figure of serialization). Originating in a highly self-reflexive novel about (among other things) the experiential deformations occasioned by industrialization, the monster was serially replicated on the increasingly mechanized theater stages of the nineteenth century, before it became subject, in 1910, of a highly self-reflexive film by the production company of Thomas Edison, the wizard of modern media-technological innovation himself. In the film, as in all the Frankenstein films that would follow in the course of the next century, animation is both a diegetic and a medial process. In 1910, the term “animated pictures” was still used to describe film in general and to distinguish it from the still pictures of photography, so the creation sequence instantiated a sort of “operational aesthetic” in which, against the background of the familiar figure, film could stage itself as a figure of modern media fascination. Importantly, this is at the outset of the cinema’s so-called transitional era, which would radically change the phenomenological and industrial functions of film. Nor is it an accident that the still iconic image of the monster, embodied by Boris Karloff, was established (in 1931) in the wake of the cinema’s sound transition. Robbed of speech, a mute icon served all the better to foreground the fact of sound and thus to stage the self-renewal of film, the updating of the medium’s modernity, against the background of the flat figure’s serialized history. The figure of the monster, which exists not in a series but as a series, which updates itself in color and widescreen formats, in 3-D and CGI, in comics, on TV, and in video games, increasingly becomes a medium itself: a second-order medium of media change, and of modernity as the trajectory of media-technical innovation, updating, and transformation.

Populäre Serialität / Popular Seriality

An announcement has just gone up on the publisher’s site for Populäre Serialität: Narration — Evolution — Distinktion. Zum seriellen Erzählen seit dem 19. Jahrhundert [i.e. Popular Seriality: Narration — Evolution — Distinction. On Serial Storytelling since the 19th Century]. The volume, which is set to appear in August of this year with the German publisher transcript, is edited by Frank Kelleter (speaker for the DFG Research Unit on “Popular Seriality — Aesthetics and Practice,” of which I am a part), and it contains — among many other interesting chapters — a piece co-authored by myself and Ruth Mayer, called “Grenzgänger: Serielle Figuren im Medienwechsel” [roughly: Border-Crossers: Serial Figures and Media Change].

Here, for readers of German, is the blurb from the publisher’s site:

Wie lässt sich die starke Verbreitung von seriellen Erzählungen seit dem 19. Jahrhundert erklären? Welche neuen Erzählformate werden durch Serialisierung geschaffen? Wie beeinflussen populäre Serien unsere Wahrnehmung und Strukturierung sozialer Realität?

Die Beiträge in diesem Band gehen diesen Fragen nach und zeigen u.a., welche Wandlungen Serienfiguren durchlaufen, wenn sie in neue Medien übertragen werden, oder wie bei lang laufenden Serien die Übergänge zwischen Produzenten und Nutzern immer fließender werden. So ergibt sich ein facettenreicher Blick auf einen wesensbestimmenden Erzähltypus der Populärkultur.

Batman Live?

Several weeks ago, my family and I were able to catch a performance of the touring stadium show Batman Live (English site here, German here) in Hamburg. All in all, it was lots of fun. And it also happens to tie in with my current research on plurimedial serial figures. I had planned, therefore, to write a sort of review of the show, but as I can’t foresee finding the time to do so anytime soon, here are a few scattered thoughts.

As the title Batman Live indicates, the show is all about “liveness,” but the cultivation of the latter, which might be said to constitute the show’s main conceit, involves the performance in all sorts of paradoxes. One might, of course, say (with reference to Derrida, perhaps) that all performance, insofar as it involves the iteration of a script, renders “liveness” problematic, as the present is bound up in the pastness of the patterns and discourses that it repeats. But the paradoxes of Batman Live are much more concrete than all that…

By what means does Batman Live contrive to make Batman live? Naturally, by employing a live actor to embody the figure on a physical stage. “Live” is here contrasted with “recorded,” and it would seem that film, which also employs live actors (at least sometimes) but preserves their actions for later playback, is the particular medium of reference here. (Incidentally, film serves a double role here, as the show undoubtedly seeks to profit from the popularity of Christopher Nolan’s Batman films, while defining itself against them with the implicit claim that “more live” = “more real” or more spectacular.) But, at least, in the German-language version I saw, this claim to liveness is undermined with the very first words uttered on stage, as the actors quite clearly lip sync a pre-recorded soundtrack.

Furthermore, the stage/screen dichotomy as a basis for the claim to liveness is unsettled by the presence of a gigantic digital display behind the stage. We’re used to this, of course, from big-budget musicals and, increasingly, even smaller-budget theater productions, but the backdrop in this case is used to make constant reference to other media (especially to comics and video games), the pre-existence of which must be seen to complicate the purported “liveness” of the performance.

For example, when Batman and Robin race away in the Batmobile, exiting the stage through one of the many discreet passageways that open up when necessary to allow traffic onto or off of the stage, their high-speed journey to Arkham Asylum is continued onscreen, framed quite obviously in the visual forms typical of digital racing games. (The layout of Arkham Island and the interior of the asylum, as depicted on the screen, in fact seemed to be pulled directly from the console game Batman: Arkham Asylum; an uncanny sense of recognition, an identification of the digital backdrop with my own TV screen hooked up to a PS3, transported me momentarily out of the arena and into my own living room.) The backdrop is also used for the purpose of narrative ellipsis, as a means of summarizing the events that occur between on-stage scenes; significantly, this takes place in the idiom of graphic narrative: we see digitally animated comic book pages flipping, the virtual camera zooming from panel to panel, revealing what happens “in the meantime.” Indeed, one might claim that the “meanwhile” is the temporal register that superhero comics in particular have perfected more than any other medium; such direct recourse to it, though, radically unsettles the here and now of the “live.”

On the other hand, though, we might say that these intermedial references are not so much at odds with, but in fact an integral part of the performance’s cultivation of “liveness,” which consists not only in the present-ness of the actors and their actions in a physical space shared by us, but precisely in the act of “bringing to life” the places and events depicted in film, video games, and comics — effectively imbuing these media with life by expanding them onto the stage, where Batman, Robin, the Joker, and others relate to the (intermedially determined) screen as part of their (diegetic) world.

Furthermore, this permeability of the screen, which alternates between embodying an expansion of diegetic space and an extra-diegetic, specifically narrative function (with concrete references to the narrative/representational techniques of other media) is caught up in paradoxes much like those informing the deployment of 3D techniques and technologies: they, too, oscillate between a) claims of establishing an intensified immersive experience that would bring represented characters and events to life for us in an unprecedented manner, and b) an emphasis on the unprecedented nature of the whole affair, a celebration of the technological infrastructure that enables such spectacles, and hence a foregrounding of the event itself in a manner that is radically at odds with the notion of “immersion.”

Indeed, the discourse of “immersive experience” is referenced in the video clip embedded here, where the “physicality of the stage” plus the awe-inspiring technology are foregrounded, but purportedly “wrapped up” in an immersive “package.” I am inclined to believe that this kind of equation never adds up — and that it’s never in fact meant to: from the “sensational melodrama” of nineteenth century stages and early-twentieth century screens (as explored by Ben Singer) to 3D techniques and “immersive” video games today, the attraction of all such spectacles consists in the maintenance of tensions between realism and a feeling of awe at the sight or spectacle of realism (itself no longer beholden to the impression of realistic-ness), for example, or between immersion and amazement at the power of a medium to involve us (recognition of which takes place outside the space of immersion). Batman Live is above all a spectacle of this sort, and the paradox of its “liveness” is — for those who take pleasure in such paradox, at least — not so much a shortcoming as a productive element of the attraction, which itself is inextricably bound up with the fragmented dispersal and plurimedial lack of coherence that characterizes Batman qua serial figure.

Well, in any case, it was all good fun…